case studies PDF Print E-mail




Estee Lauder & Breast Cancer Research Foundation
Seeking top of the line entertainment for a highly publicized private party hosting celebrity and VIP personalities in midtown New York, Estee Lauder & Breast Cancer Research Foundation wanted a super high profile DJ for the annual Pink Party. Who better to recruit for this event than World Famous DJ Vibe? HyPursuit recruited and secured DJ Vibe for the event, the records begin spinning and the party people kept moving.

 




Ice Water Inc/Raekwon The Chef
A special 10 Year Anniversary for Raekwon The Chef launched an highly anticipated album “Only Built for Cuban Linx II.” With the platinum success of Cuban Linx’s first installation, suspecting fans and media were eager to hear about the album’s production and artists appearances before it hit stores. With a press release in tow and plenty of interested media contacts, HyPursuit started the press release distribution. End result: handfuls of requested interviews and appearances.


  




NBA All-Star Weekend Event
NBA All Star Weekend 2006 - Hip Hop Battle
This year NBA All Star Weekend landed in Houston. What better place to host a hip hop battle for a DVD series. FuTurX Entertainment were seeking to attract music industry heavy hitters along with All Star Weekend Partygoers.
Utilizing our partnerships with local media and promoters, we formed a team to assist with promotion and media coverage. End result: the venue reached capacity and the event gained media coverage.


  




Scratch (The Roots)
After his debut with the Legendary Roots, Scratch launched his solo career. During this transition, the Grammy winning beatboxer continued to gain interest from the media. We were able to coordinate and schedule interviews with various media outlets to increase the focus on Scratch as a solo artist. End result: great interviews which highlight Scratch for his solo efforts.


  




A&M Entertainment
With acts frequently touring on all four continents, it can become
impossible to oversee all aspects of a company’s operations. We were
assigned to develop and launch marketing and press campaigns for top
celebrity talent signed to A&M's roster. From developing artist one sheets, electronic press kits and ad banners, to press releases and coordinating interviews we’ve put our creativity to work.
End result: the newsletter database has increased and more promoters have signed up to receive A&M’s weekly avails list.


  


Cazawa.biz Network
After 5 successful years online, Cazawa.biz was ready to spice things up
with more interaction from the magazine’s end user. We put together a few online contests and give-a-ways along with a user friendly forum to
encourage users to browse the magazine and interact on a daily basis. End result: registration has increased and the users return daily.


  




Kondomhuset
European-based Kondomhuset wanted to implement a way to get customers to buy condoms via their online store. Opposite traditional retail store advertisement and marketing tactics, HyPursuit customized a marketing campaign to increase awareness and online sales. This campaign included demographic research, ad banners, media buys, product and online promotion.
End result: initial sales exceeded expectations.


  

More case studies coming soon.