Buzz Creation

Creating the “buzz” for your company or brand doesn’t necessarily mean coughing up a big marketing budget to achieve your goal. Now with the Internet at our disposable we can be global within a matter of minutes and not be burden down with an expensive marketing campaign.

Below are some ideas to assist you with penetrating your target audience and help you create that “buzz effect.” Whether you aim to influence consumers or to inform them of upcoming events. The more noise you make the more likely you are to be heard – just make sure the message is meaningful.

1.  Concentrate on the ‘here and now.’ Focus on what you have to offer “right now” as opposed to what you’ll be doing six months from now.

2. Implement social marketing strategies that are beneficial to your niche. If you’re a Tech Firm with a primary focus on Business-to-Business sales forget campaigning on sites geared toward something totally opposite.

3.  Be Known. Bolster your company’s capabilities where the opportunity arises. No need to be shy besides, how will people know what you have to offer if you fail to inform them.

4. Referrals. Referrals are easy and simple, if a client commends you on the work you’ve done for them ask for a referral. Tell a friend to tell a friend.

5. Nic Nacs. Remember the Goodie Bag in elementary school and how you were always excited to get something out of it? Thank people for their interest in your company and give them a Nic Nac (a company calendar, pen, refrig magnet, a consultation, whatever – they’ll remember you gave them something for choosing your company.)

6.  Volunteer. We’re not saying give up your 50+hour workweek to help every single sole begging for your assistance. However, it’s always a good idea to lead a hand to projects you find meaning. You never know, it just my lead to a referral.

7. Stamp it. Make sure you’re putting your company logo, tagline, catch phrases and any promotional merchandise to work.  Remember the annoying song that the radio plays 100 times and you have grown to love because you hear it so much.

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