Puma’s Unity Beer
A lot of cross-promotional ideas can come off as gimmicky, especially when they are advocating unity in reference to the greatest tournament on the planet. We’re all for Puma Unity Beer, however, which represents a truly outstanding convergence of ideas. The renowned sports apparel and clothier has teamed up with artisanal brewers Collective Sao Gabriel to concoct a special World Cup brew meant to promote unity.
Aston Martin CEO Explains Importance of Cygnet Minicar
Aston Martin builds some of the fastest, most desirable and undoubtedly most beautiful cars in the world by following a very simple formula. Front engine, rear-drive coupes (and sometimes sedans) powered by the biggest, most powerful engines available. As you would expect, fuel efficiency has historically been of very little concern.
Sean John Spring & Summer 2010 Campaign
Sean John announces their spring 2010 advertising campaign shot by celebrated photographer, Brooke Nipar, who also shot Sean “Diddy” Combs’ new album packaging, “Last Train to Paris.” Celebrating the longevity as one of America’s most successful labels, Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic.
Tom Ford Recruiting Womenswear Designers
Tom Ford has confirmed he’ll launch womenswear under his namesake label. In October he announced he was looking for financing, and everyone in fashion who’s been positively shvitzing over his return to the ladies’ market wondered and hoped he’d come back for fall 2010. Seeing as the fall 2010 shows are almost over, that’s evidently not happening. But WWD has heard Ford is quietly recruiting womenswear designers, and may have an accessories specialist onboard.
G1950 x Porter Crocodile Card Case & Coin Case
G1950 and Porter come together once again to release a collection of small accessories. The theme of a faux crocodile leather is used over two different colors for both a coin case and a card case. The card case features a clear window for the ability to quickly show identification and could probably be put to use on a suitcase. Available now at NOS.
Source: Hypebeast
Air Jordan XI (11) – 25th Anniversary
You may have seen that Jordan Brand is keeping a tight lid on their releases of the Jordan Anniversary collection. We just showed you the Air Jordan IV (4) Anniversary shots a few days back, and now the Air Jordan XI (11) is sure to be one of the most highly sought-after of all of these clean white models.
Source: Freshness
Creative Recreation for Barneys NY 2010 Spring Footwear
Having built a solid reputation and strong following throughout the past few years, Creative Recreation continues its onward march with a new set of colorways for Spring 2010, offered on three of the brand’s more popular styles. Both the Cesario and Testa, as well as the Dicoco, receive special color makeups, all being made exclusive to Barneys New York. A release is scheduled for this coming week, with retail set a $130-135 USD.
Source: Hypebeast
K-Swiss Limited Edition Posters
Classics will remain relevant because they are classics. However, a revival of the iconic does not always have to come in collaborations or revamps. Sometimes, a fresh perspective will do just the trick without putting risky changes to the beloved. California heritage sports label, K-Swiss does just that and quite literally, is bringing The Classic back into the spotlight with a fresh collaborative campaign.
Lacoste Book by Assouline
Since the birth of the iconic alligator – the world’s first clothing logo and the symbol of its French tennis-great namesake – in 1933, Lacoste has been nearly synonymous with sport. When champion René Lacoste put his fa vored tennis uniform (a white piqué polo shirt) into production for the mass market, it revolutionized the standard stiff and starchy athletic attire, usher ing in an era of sport styles that were as comfortable and functional as they were chic.
Houston Livestock Show and Rodeo
Since 1932, the Houston Livestock Show and Rodeo has committed more than $250 million to the youth of Texas. It is the driving force for promoting Western heritage in the nation’s fourth largest city. With the help of 22,000 volunteers, the Show is the world’s largest livestock show and richest regular-season PRCA rodeo, and one of the world’s most significant concert venues.
More Info: Rodeo Houston
