Justify The Price Tag?

Well, some brands don’t have to..WHY? Simple, when you have a loyal client and consumer base willing to pay anything for your products you pretty much have all the flexibility when it comes to setting a price.

Oh, not to forget the importance of offering an exclusive never seen/done/heard of before type of product which always seems to do the trick. That’s why Clive Christian can offer his luxury fragrance at a whooping $215,000. The main thing is as consumers we love exclusivity and items that are one-of-a-kind. Make sense?