Little-To-No-Budget Marketing
Planning a marketing campaign can be an extensive task: Creating, brainstorming, thinking of unique approaches and allocating a significant budget effective enough to grab the attention of the consumer. With new businesses and start ups we almost automatically think of the marketing department being this fairly dimensional team of super creative people who will handle our yearly calendar of marketing endeavors and the main question is: How much will this year’s campaign cost?
Companies that rack in millions of dollars can afford to blow tons of money on pointless Super Bowl Ads but for most of us, especially the bootstrapping entrepreneur this is far from realistic. The truth is you can develop a pretty effective marketing campaign with little-to-no cost by using numerous resources available on and offline. Viral marketing, free press release distribution, social networking, forums, comment posts, mini-blogging, article marketing, RSS feeds and newsletters are just a short list of easy to use marketing tools.
Many companies are even creating their own video channels on sites like YouTube and Ustream to keep their audience informed on their latest products, events and services. Even though many free services/resources can be time consuming they will save you tons of money in the long run. If you still have doubts this way of marketing can be effective, bring in a few interns and give it a test-run. Check the results in a month!
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