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Originally launched in the mid 60′s as the Royal Edge, it was one of PRO-Keds first lifestyle products. Providing a nice complement to the iconic Royal basketball shoe, the Royal CVO grew in popularity with the leaders of alternative sports along the east coast in the 70′s and 80′s. After a long breather, the Royal CVO is being re-introduced. Retailing for $45 USD, the shoes are now available at stores such as Conveyer at Fred Segal, American Rag, Bloomingdales and Nordstrom.