How To Sell Luxury Goods
Sales of luxury goods are up across the board, thanks to soaring profits in recession-proof regions like China. But with the economy still in an extraordinarily unpredictable state, luxury brands are continually forced to ask the question of how to market high-end fashions in such uncertain times. Now, there’s a graduate program that intends to answer just that question.
Athletes’ Stock Rises In Fashion Industry
Forget plus size models. Female athletes, according to a story today in the New York Times, are pushing the boundaries of what the public perceives as ‘classic beauty.’ Guy Trebay pegs his argument on a long roster of muscular, yet cosmetic endorsement-ready sports stars–from Maria Sharapova and Mia Hamm to the Williams sisters. But a new face, that of women’s basketball player Brittney Griner, is apparently giving the cause even more steam.
“She is part of a slowly unfolding civilized response in the country to the slightly androgynous female,” a scholar tells the paper. “I can imagine a market for that,” Paul Rowland–a revered scout at the modeling agency, Women–adds of his potentially signing a gender-bending, yet conventionally “good-looking” female athlete such as Griner.
The Electric Cigarette
The great Mark Twain once wrote, “Quitting smoking is easy. I’ve done it a thousand times.” It’s the perfect summation of the eternal struggle between a smoker and his cigarette, at once a loyal friend and two-faced bastard. But an even greater struggle that smokers face is against themselves. Read More
