A&M Entertainment Announces Branding Oppts
A&M Entertainment has announced its plans to team with major lifestyle brands and products for the upcoming summer and fall season’s event production and concert schedule.
Companies interested in specialized marketing opportunities via live entertainment platforms can contact us for further details on how to get their company involved.
A Small Dose of Entertainment Marketing
When you think of entertainment marketing you think about how you can make the most effective impact with a budget that is most realistic for your company in addition to giving your target market an memorable experience. Entertainment marketing is a direct marketing concept which allows us to connect with the consumer by creating unique experiences through entertainment.
Consider the Heineken Red Star Soul concert series. A well-known brand hosting a
major concert series featuring prominent celebrities and recording artists. While
promoting their product they have also allowed their target market to identify with the
brand through this live entertainment platform. Grasping the target market’s attention while also leveraging their brand to be the “center” of attention. This is the power of
entertainment marketing.
Most of the time we get overwhelmed when considering traditional cookie-cutter marketing campaigns simply because they are so structured and tend to be more of a
safeguard approach when trying to reach the consumer. While entertainment marketing is nothing new, its effectiveness allows you to directly engage the target market with a lively experience as opposed to just throwing the brand at them without truly knowing their interest.
HyPursuit can help you achieve your goals – contact us today »»
A Tidbit on Branding
The great thing about branding is that you can build your business from doing so. From one product or service to the next you take your company from being this mediocre entity to a national powerhouse. Take for example the UFC.
Five years ago the Ultimate Fighting Championship was no where near where it is now in terms of replacing boxing but as its popularity grew the doors opened for new opportunities. Opportunities to build the UFC including things such as apparel, television production deals, learning camps, video games, DVDs, jewelry, mobile applications and of course, energy drinks.
The Marketing Effect
We have to admit! We just love the marketing experts behind the Captain Morgan campaign. Aside from the hilarious commericals we find comfort in knowing that the product(s) they’re marketing have the capability of etching themselves into the lifestyle of anyone…which proves… you don’t have to be a Captain to indulge in CM!
Marketing & Publicity Blog
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