Lanvin for H&M
Via Los Angeles Times. Fashion’s designer-matchmaking game has reached a fevered pitch with the Lanvin for H&M collection hitting select stores Nov. 20.
In this collaboration-happy era of Cynthia Rowley-designed Pampers and Christian Siriano-designed sponges, French fashion label Lanvin was one of the few holdouts. With the exception of an ill-conceived denim line produced with Acne, Lanvin’s creative director Alber Elbaz seemed content to ignore the affordable luxury trend and sell $540 sneakers to Michelle Obama and $3,000 gowns to Hollywood’s best dressed instead.
Expose Yourself: Key to Brand Exposure
Need some guidance? Here are a few ideas to getting your brand out there and in front of your audience:
- Product presentation. Make your product and/or its packaging appealing to the target audience.
- Be everywhere. Like tagging and graffiti, make sure your name, logo & tagline are on everything.
- Stay consistent. Make sure not to overwhelm with multiple logos, taglines and slogans.
- Connect. Aside from promoting your brand, be sure to connect with the audience via youtube, contests, give-a-ways, seminars, promotional events, newsletters & e-mailers.
- Revitalize. Nothing like being fresh, make sure your brand is too!
Puma’s Unity Beer
A lot of cross-promotional ideas can come off as gimmicky, especially when they are advocating unity in reference to the greatest tournament on the planet. We’re all for Puma Unity Beer, however, which represents a truly outstanding convergence of ideas. The renowned sports apparel and clothier has teamed up with artisanal brewers Collective Sao Gabriel to concoct a special World Cup brew meant to promote unity.
Join us on LinkedIn – Marketing Professionals Unite
Welcome to the HyPursuit – Marketing Professionals Unite Network on LinkedIn!
The professional group is for creative marketing, design and publicity experts. Join members to learn and share your industry experience, practices or advice. We welcome discussions on topics including branding, lifestyle marketing, luxury products, design, public relations, publicity, digital marketing, social media and much more..
