Pepsi Initiative Hopes to Refresh
That’s right, you read it all correctly. The title is as just as blatant, shocking and exciting as the latest efforts of Pepsi to inspire individuals to create, contribute and add to the world we live in. For the past few weeks now, a series of commercials have circulated on television about the Pepsi refresh project, and after checking out the website, thought it might be a great idea to let you all know just what this is about.
Free money. No kidding.
Pepsi is handing out grants in the amounts of $5,000 all the way to $250,000 to individuals and organizations looking to get things going, develop and forward their ideas. Each person, or organization must fill out an application with specific details of their ‘idea,’ along with an itemized budget and you are all set! There are deadlines you must adhere to, and shortly thereafter a voting period starts to choose winning submissions.
What is more interesting about this process is that you…well, us…the public, we vote and ultimately choose the winners! Wait. They did say the same thing about American Idol didn’t they…hm, either way, what’s the harm in trying! Ideas range from documentaries, to starting performing arts charter schools. So, you should NOT be afraid of your passion. Give it a try. The worst they can do is say no, right?
Check out the following link to get more information. What are you waiting for? Money to support ingenuity and expansion in a recession sounds pretty refreshing to me!
Little-To-No-Budget Marketing
Planning a marketing campaign can be an extensive task: Creating, brainstorming, thinking of unique approaches and allocating a significant budget effective enough to grab the attention of the consumer. With new businesses and start ups we almost automatically think of the marketing department being this fairly dimensional team of super creative people who will handle our yearly calendar of marketing endeavors and the main question is: How much will this year’s campaign cost?
Companies that rack in millions of dollars can afford to blow tons of money on pointless Super Bowl Ads but for most of us, especially the bootstrapping entrepreneur this is far from realistic. The truth is you can develop a pretty effective marketing campaign with little-to-no cost by using numerous resources available on and offline. Viral marketing, free press release distribution, social networking, forums, comment posts, mini-blogging, article marketing, RSS feeds and newsletters are just a short list of easy to use marketing tools.
Many companies are even creating their own video channels on sites like YouTube and Ustream to keep their audience informed on their latest products, events and services. Even though many free services/resources can be time consuming they will save you tons of money in the long run. If you still have doubts this way of marketing can be effective, bring in a few interns and give it a test-run. Check the results in a month!
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