Ciroc, One of America’s Hottest Brands in 2010
Ciroc was named one of America’s Hottest Brands of 2010 in Advertising Age. Congratulations to Sean “Diddy” Combs and Blue Flame on an outstanding job in the brand positioning Ciroc Ultra Premium.
Expose Yourself: Key to Brand Exposure
Need some guidance? Here are a few ideas to getting your brand out there and in front of your audience:
- Product presentation. Make your product and/or its packaging appealing to the target audience.
- Be everywhere. Like tagging and graffiti, make sure your name, logo & tagline are on everything.
- Stay consistent. Make sure not to overwhelm with multiple logos, taglines and slogans.
- Connect. Aside from promoting your brand, be sure to connect with the audience via youtube, contests, give-a-ways, seminars, promotional events, newsletters & e-mailers.
- Revitalize. Nothing like being fresh, make sure your brand is too!
Lacoste Momentum
Check out Lacoste Momentum. You can make your own kaleidoscope music video set to five different tracks. It’s great to see this lifestyle brand still has its exclusive appeal after so many years. The Lacoste brand continues to be a highly regarded fashion label not only in France but in the United States as well. Brand management goes a mighty long way!
Blackberry Tour: The New Smartphone?
We can hardly keep up with all the Blackberry Smartphones that have been released within the last two years BUT for some reason we get the notion that the Tour is better than the Storm and its predecessors. At least we hope this is the case because we’ve hardly has time to enjoy the Storm, Bold or Curve. Ahh, the power of technology!
Justify The Price Tag?
Well, some brands don’t have to..WHY? Simple, when you have a loyal client and consumer base willing to pay anything for your products you pretty much have all the flexibility when it comes to setting a price.
Clive Christian Luxury Perfume
Oh, not to forget the importance of offering an exclusive never seen/done/heard of before type of product which always seems to do the trick. That’s why Clive Christian can offer his luxury fragrance at a whooping $215,000. The main thing is as consumers we love exclusivity and items that are one-of-a-kind. Make sense?
