Welcome to HyPursuit
We're a creative lifestyle marketing and publicity agency committed to delivering high-performance solutions. Our team is experienced at delivering unique campaigns that will help you achieve your goals. We invite you to learn more about who we are and what we do.
Super Bowl Ad Fav: Betty White + Snickers
Last night’s Super Bowl 44 was filed with various advertisements, some definite hits, some misses and one that featured the Golden Girl Betty Wright which was just down right hilarious!
Top Smartphone Apps for Business
There are thousands of cell phone apps, many of which are related to gaming and shopping. We scoured the net for the best apps for business. Read More
Lauryn Hill at Raggamuffin Festival 2010
By: Brian Bowers
After years of unpublicized and almost secretive performances across the globe, singer Lauryn Hill recently appeared at the Raggamuffin Festival in New Zealand on January 23rd. When first announced to be a headliner at the annual festival, fans and the blogsphere wondered whether or not the seemingly reclusive singer would re-emerge. Well, the gifted musician did show up with energetic offerings of songs such as ‘Turn Your Lights Down Low’, ‘Doo Wop’ and ‘Final Hour’ as she moved about the stage and interacted with the lively crowd.
For those of us who couldn’t attend the annual Raggamuffin Festival, have no fear—Youtube was bombarded with clips from her recent performance. Although the sound bites leave much to be desired due to poor quality, one article boldly stated the star showed fans “she’s still got it.” While singing the opening refrain to the Robert Flack classic famously popularized by her and former band mates The Fugees, the audience became ecstatic with screaming and applause. One person could even be heard yelling “Oh my God, Oh my God.”
With a smile as bright as ever, one memorable moment occurs when Hill asks her audience what they would like to hear her sing. Such genuine interaction left the impression that perhaps she is ready to return to the stage. Although in recent interviews former band mate Pras has mentioned she is currently working on new material, Lauryn nor Columbia have made official statements to validate these claims. Whatever the case, she certainly is up to something and I’m sure music lovers all around the world are ready and waiting for her return.
Green Machines: Zero Pollution’s Compressed Air Car
By: Brian Bowers
Last weeks “Modern Marvel’s: Environmental Tech II” was certain to catch the interest of anyone interested in moving towards being green-friendly and preserving the environment. From odor free compost makers, to city’s run by solar energy and wind turbines, the thrilling presentation brought to life the age old adage—the future is now. One segment of the show in particular featured a new car that is known to some as the compressed air car.
With all the talk about finding new energy sources and alternative fuels, it seems compressed air could be one alternative for the future of driving and the environment. The Zero Pollution compressed Air Car [which can also function as a hybrid vehicle] runs primarily by using compressed air that is stored in large tanks. Do-it-yourself types will be pleased to know that if you purchase a compressed air machine of your own, you’ll have the added convenience of refueling the car in the privacy of your own home.
If this sounds a little too hands on for your taste, fret not as you can always utilize machines available at gas stations. Additionally, one huge advantage that has the blogsphere, tech wizes and eco-friendly types all buzzing is the new car cuts production costs and has an expected retail value of less than 20,000 USD. Read More
Yves Saint Laurent’s Opium Reinvented
Check out the new look of Yves Saint Laurent’s Opium. Undoubtably one of the most classic designer fragrances in the world the reinvention only guarantees continued success for the luxury brand. Read More
PaperCity: Polo’s Olympic Parade
If any luxury brand embodies the All-American spirit, it’s Ralph Lauren. Which is why it’s no surprise that the iconic designer has been tapped (for a second time) to design the uniforms for our nation’s athletes at the 2010 Winter Olympic Games, which begin next week, February 12th. Read More
Christian Louboutin Studded Sneaker
In a concept that has graced the feet of various celebrities over the last few months, Christian Louboutin’s studded motif has played out over both sneaker and loafer varieties. Read More
Corinne Bailey Rae’s Highly Anticipated, “The Sea”
By: Brian Bowers
The smooth, sultry voiced songbird that won the world over with hit songs such as “Like a Star” and “Put Your Record On” returns to us with her sophomore effort “The Sea.” In recent interviews regarding her return, Corinne confesses during her break from the industry she was experiencing a period of tremendous loss and grieving.
The dole-eyed singer was on hiatus following the tragic loss of her husband a couple of years ago. Late 2009, however, the lead single from her newly released project entitled “I’d Do it All Again” accurately summarizes the sonic expression of a great loss, but a life and love greater than remorse and, or regret.
“The Sea” is full of a vast array of emotions, but the tone of the album is overwhelmingly seeped in the blues and retrosoul. A title apropos for a life experiences that we all can connect to as human beings navigating this experience we call living. In the words of Agnes De Mille:
“Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little. The artist never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark.”
Corinne’s latest work is a bold leap into heavy soul wrenching music accented by a deliberate vocal styling that is characteristically her own. This is one work that welcomes any listener looking to take a journey into the soul of an artist finding her voice and finding her way.
The Electric Cigarette
The great Mark Twain once wrote, “Quitting smoking is easy. I’ve done it a thousand times.” It’s the perfect summation of the eternal struggle between a smoker and his cigarette, at once a loyal friend and two-faced bastard. But an even greater struggle that smokers face is against themselves. Read More
Sean John’s ‘Shop Future’ Opens in Miami
Sean John doors are now open to our first sustainable and earth friendly pop-up store in Miami Beach. Read More
